Chanel Mademoiselle Privé Bouton Camée Secret Watch #1 of 5

A Jewel of Time and Rarity

The Chanel Mademoiselle Privé Bouton Camée Secret Watch #1 of 5 is not merely a timepiece—it is a poetic ode to Gabrielle Chanel’s love for codes, craft, and secrecy. Conceived as both jewel and watch, it evokes the tradition of the button—an emblem dear to the House—and elevates it into the realm of haute horology.

The camée, delicately sculpted and framed in fine craftsmanship, conceals a hidden dial beneath, whispering of time only when the wearer chooses. A discreet complication, it embodies the intimate luxury of Chanel: elegance that is meant to be discovered, never shouted.

Created in an edition of only five worldwide, this piece is not just rare—it is singular, with this particular example holding the honor of being number one. To collectors, it represents the pinnacle of exclusivity: the first in a line that few will ever glimpse, let alone possess.

Marrying jewelry artistry with watchmaking savoir-faire, the Mademoiselle Privé Bouton Camée transcends accessories, existing as both a wearable secret and a legacy heirloom. It is Chanel distilled into one extraordinary creation: intimate, timeless, and infinitely rare.

The button is a singular item at CHANEL that originally appeared on the skirt suit, an icon among icons. The CHANEL button is considered an ornament with both form and function, elegantly enhancing the outline of jackets and cuffs while allowing them to be buttoned. Gabrielle Chanel would always say, “No buttons without buttonholes.” In that sense, it is not purely decorative, on the contrary! It's there because it has a use. Gabrielle Chanel's genius was that she elevated it to the level of jewelry. This limited serie of 5 numbered pieces features a button in 18K yellow gold adorned with a cameo embodying the profile of Mademoiselle.

The cameo technique is a Métier d’Art used to bring out the beauty of a stone, nicolo agate on this watch, composed of several colored layers that are engraved in relief.

This design was first sculpted in a 7x scale version to refine the details and expressions before the sculpture was executed in the stone. The rarity of a high-quality nicolo agate depends on the necessary homogeneity of the colored layers, the clear demarcation between black and white, and the thickness of the layers that determine the depth of the design.

It is encircled by an 18K yellow gold cord set with 52 brilliant-cut diamonds (~ 0.46 carat) which conceals an 18K white gold dial set with 142 brilliant-cut diamonds (~0.52 carat).

This button fastens a black and gold tweed cuff with a black calfskin lining highlighted with golden leather braid